Every construction site needs a fence. And almost every municipal code requires that fence to have a “visual barrier” or dust control screen.
Most General Contractors view this as a sunk cost—a line item they have to pay just to stay compliant. They Google “construction fence screen,” buy the cheapest roll of black mesh they can find, and move on.
You are missing a massive opportunity.
Your job site is likely in a high-traffic area. If you are paying for the fence and the screen anyway, why aren’t you using it to sell your business?
The ROI of Printed Fence Graphics
Let’s look at the math. A standard 50-foot roll of plain mesh protects the site. But a Custom Printed Fence Screen creates thousands of impressions daily.
- For the GC: Display your logo, website, and “Now Hiring” info. We have clients who attribute 15% of their inbound project leads to neighbors seeing their branding on an active job site.
- For the Developer: Use Architectural Renderings. Show the community what is coming. “Luxury Condos Coming Spring 2026” sells units before the foundation is even poured.
- For the Partners and Sub-Contractors: Repeating multiple logos are a cost effective way to promote projects, partners, and sub-contractors.
“But Printed Screens are Too Expensive”
This is the biggest myth in the industry. While full-color digital printing used to be cost-prohibitive, new technology has driven the price down significantly. Direct printing is our most popular printing method for construction fence screen, yields expert logos and lettering, and is significantly cheaper than standard digital printing.
When you factor in the durability of our Midwest Cover Construction Grade Mesh—which resists tearing and fading far better than the “economy” rolls you find at big box stores—the cost difference is negligible compared to the marketing value.
3 Ways to Brand Your Site
- The “Repeater”: Your logo and company repeated every 50 feet. Simple, effective, and high-recall.
- The “Full Wrap”: Complete coverage with high-res graphics. Best for high-end developments and city centers.
- The “Hybrid”: Use high-quality Permascreen in solid colors (Midwest Blue, Forest Green) to match your company branding, with a single logo banner at the gate.
Don’t settle for “generic.” Your limit is your imagination, contact us to see what your job site could look like with Midwest Cover printed screens.
